Social Selling – Why is it important?

Social selling is becoming more and more important. The buying process has changed – the potential customers search for lots of information themselves before contacting a potential supplier.

75% of B2B buyers use social networks to research products! 

Apart from feeding the potential customers with information, it’s also important to get access to the right people, establish, and maintain a relationship with them.

90% of decision-makers say they never respond to cold outreach!

Social selling – what is it?

Social selling is about:

  1. Creating a professional brand
  2. Finding the right people
  3. Engaging with insights
  4. Building strong relationships

LinkedIn has a tool which is made for just that – the Sales Navigator. This is the tool that Mercuri International can teach you how to benefit from.  

The Sales Navigator

With the Sales Navigator you will be introduced to the following:

  • Social Selling overview
  • Social Selling benefits
  • Social Selling how-to
  • Engagement cues

Do you want to improve your social selling performance? We can help you. Please contact:

Robert Box, Global Account Director, Mercuri International

Phone: +420 604 220 409