About us

Mercuri International is an award winning sales consultancy. We work across 50 countries to facilitate local support built on global expertise.

Our Dubai based team are currently delivering a number of remote sales, leadership and business change programmes for large clients in different market segments across the GCC region. We continue to strengthen our reputation built over 17 years of customer satisfaction and accrued local knowledge. Find out more about our Virtual Sales Training programmes.

We coach across teams and borders – helping you to align sales, customer service, leadership and other functional groups throughout your organisation and ultimately improve business results.

Our Vision is to be Be the leading global expert that empowers organizations and people to achieve Sales Excellence.

Our Mission

We manage, develop and improve sales  through sales transformation and learning solutions.

Core values

As an international company with many different cultures and customers, Mercuri International believes in having a common cultural platform that forms the basis for our actions towards each other, customers and stakeholders. These values are:

  • Result oriented
  • Excellence in sales
  • Ability to change
  • Collaboration
  • Honesty and integrity

We aim to live our REACH values, internally as well as in all the work we do.

”With a proven track record and modern solutions, Mercuri delivers!”

Our heritage

Mercuri International has been leading the changing world of sales performance improvement for over 50 years.

Swedish industrialist Curt Abrahamson founded Mercuri International in the 1960s, he was motivated by a strong drive to empower organisations in making their strategy happen. The company started out of an association with Heinz Goldman of the Goldman Institute. The success of Mercuri International’s result focused methods turned this initially Scandinavian sales training company into the global player it is today.
Mercuri International’s success is a direct result of the work of our handpicked experts alongside with strong values and mission.
Our achievements go side-by-side with those made by our clients. That is what makes us a leading player globally and locally.

Mercuri has been owned by Bure s.a., a Swedish investment company, since 1997. Through organic growth and acquisitions Mercuri Group has established itself as the leading Sales Consulting and Result Improvement company in the world.


Mercuri International Group

Award winning sales training

Our partners