What is differentiated selling…and how can it help me?
Not every customer is the same, obviously. Some know exactly what they want. They also know which organisation they want
Insights
What is differentiated selling…and how can it help me?
Not every customer is the same, obviously. Some know exactly what they want. They also know which organisation they want
Growing your customers’ business
Strong competition in domestic and overseas markets? Profit margins under pressure? Rigorous regulatory requirements? If your customer-centric organization is focused
Pipe Dreams – Are your sales forecasts wishful thinking?
Sales people are generally optimists – you’ve got to be. It’s a tough gig and even the best are likely