If you have an interest in learning how to implement flexible and scalable sales management tools and processes listen to this insightful webinar with Mercuri’s Euan Cunningham. In conversation, Mark Royden – Managing Director and Sales Excellence leader of Global Forwarding Ltd, a Hecny Group company, provides valuable insight focusing on the key elements of sales activity planning.
- Validation of your organisation’s current activities.
- Ideas for immediate implementation or further exploration.
- Opportunities to improve existing processes by evolving them to the next level.
This Association of Professional Sales webinar, hosted by Mercuri’s Euan Cunningham, explores making the right choices to meet the leadership challenges of operating a successful global sales operation. In conversation, Mark Royden – Managing Director and Sales Excellence leader of Global Forwarding Ltd, a Hecny Group company, provides valuable insights.
Focusing on the key elements of sales activity planning, the webinar will allow participants to calibrate their own views and current processes against best practice. The discussion will explore how to select the right management information to provide meaningful sales steering to multi-country, multi-cultural and often independent P&L operations. It opens the lid on how poorly conceived Head Office initiatives cannot be fully implemented when they conflict with local operational demands. The discussion will explain why too much sales data can create a paralysis by analysis and stifle proactive sales direction. If you have an interest in learning how to implement flexible and scalable sales management tools and processes register now.
About Euan Cunningham
As a sales consultant, Euan has delivered a range of programmes across the GCC region encompassing subjects such as Key Account Management, Negotiation and Sales and Leadership to an equally wide range of global clients from sectors such as consumer electronics, logistics, finance, technology and manufacturing. He has designed a number of solutions for key projects and led the Mercuri teams delivering them, as well as building the final materials for delivery and training Facilitators.