Simply outstanding service by Electrolux with Mercuri

Simply outstanding service by Electrolux with Mercuri

Teams excited and engaged about Customer Service at the Electrolux Academy. Designed to grow their new team members, retain and develop their talented sales and service teams.
Sales Development Programme of the Year!

Sales Development Programme of the Year!

Great result for The Virgin Holidays "Selling At My Best" programme at the BESMA Awards
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.
How and why people buy from people

How and why people buy from people

Find out how to sell to the different types of people we meet. In sales we come across every possible type of buyer: Those that are focused on the task, others on the relationship, those that work methodically and others who are fast paced and noisy.
Key Account Management

Key Account Management

Key account management is a complex task. Doing it right requires commitment and, above, all, preparation. Contact us to receive the Mercuri Key Account Management whitepaper which outlines the 20 ways to get the most out of relationships with your top customers.
Join us at HR Summit & Expo, Dubai

Join us at HR Summit & Expo, Dubai

November 12th - 14th, Halls 3 & 4, Dubai International Exhibition and Convention Centre, Dubai. We look forward to meeting you on stand D52 at this event focusing on "Shape the Future - Reinvent the Wheel".

Taking Sales to a Higher Level


How to beat the competition

Most companies these days operate in established markets where it is essential to consistently overcome any competition. (Potential) customers generally already have a favourable attitude towards their current partner, so it’s all about changing mindsets. SWOT analysis, positioning and value propositions compiled by marketing departments are often no longer sufficient.

The Six Battlefields

This is where Mercuri’s Six Battlefields concept comes into play - click to receive the whitepaper. It identifies six fields in which it is essential to measure up against the competition to impress the customer. Each battlefield requires specific conversational strategies for achieving success over the competition and dragging the customer out of that ‘everything’s the same’ apathy.

The individual battlefields comprise a combination of customer requirements, the company’s own offer and the offer profile of a specific competitor:

How does the Six Battlefields work?

It is a training concept without charts, handouts or presentations. Pure interaction with participants and presented by an experienced trainer. The target audience is sales people as well as product and marketing managers. The results can be implemented as early as the following morning!

What are the Six Battlefields?

  1. Expand your battlefield
  2. Shoot from all angles
  3. Reinforce the borders
  4. Make sure competitor attacks miss their mark
  5. The frontline of the competition
  6. Attack your competitor's borders


"This very specific approach has had a very high impact and a high value to us."

David Varey, Manager Central Commercial Business Velux Group

The Six Battlefields concept offers a completely new approach to analyzing the relevant competitive situation in a very detailed and structured manner. It can provide you with powerful ammunition during key moments in the battle for a customer. After all, whether you want to or not, you will have to approach specific competitors as opponents in the individual battlefields – your customer will make sure of that. 


For further information on the Six Battlefields, including the Six Battlefields whitepaper, please contact us on +971 (0)4 453 2624 or email