Thursday November 19th 2020: Prosales Institute and Mercuri International will be hosting The Sales Conference 2020. This event offers guidance and insights for sales and marketing leaders in this most ‘eventful’ of years. With six great keynote speakers and thought-provoking presentations, the event promises to be truly unmissable. The event will be available, for free, via direct video stream. In this latest blog posts, we talk to Tiffani Bova and discover her views on where we are now – and, more importantly, where we’re heading.
A fascinating sales career
As the chief growth evangelist at Salesforce and the author of a Wall Street Journal bestseller, Tiffani promises to be one of the conference’s most engaging speakers. In her current role at Salesforce, she has had the good fortune to work with some of the world’s most innovative companies. Helping them to:
- Transform the way they engage with customers.
- Grow their businesses.
- Create amazing customer experiences.
Prior to working with Salesforce she was a sales, marketing, and customer service executive for everything from startups to Fortune 500 companies. Having achieved significant success in the corporate world, Tiffani turned her attention to more academic pursuits. Tiffani joined Gartner, where she became a Distinguished Analyst and Research Fellow. It was while at Gartner that she won the Thought Leadership award, earning acknowledgement and accolades from technology industry leaders for her skill at architecting bold new strategies for sales and growth.
A winning combination
It is this combination of real world experience of sales, marketing, and innovation with academic focus that has given her such a unique perspective. One which allows her to inspire businesses and individuals to make smarter choices, think ahead, and ‘increase their Growth IQ’.
“I have been told the combination of my operational and research experience is what positioned me as one of the leading thinkers in the area of sales transformation and business model innovation. I continue to believe the best place to learn the realities of what is happening in the market, is to get in the field and see it through the eyes of your employees, your customers and your front line sales force.”Tiffani Bova, Chief Growth Evangelist, Salesforce
Tiffani’s first book, ‘Growth IQ’ became a Wall Street Journal Bestseller. Writing with wit and self-deprecation (Tiffani refers to herself as a ‘recovering sales-rep’), the book is an elegant distillation of her experiences and business philosophy.
“I tried to write a book I would want to read that would capture my imagination and inspire creativity. This book was a labor of love to try and help executives, entrepreneurs and individual contributors how to navigate the intricacies of growth.”
Podcasting: What’s Next
Podcasting has opened up an entirely new channel for reaching her audience, with ‘What’s Next’ consistently appearing at the top of the business podcast charts. Over the course of more than 70 episodes she’s spoken to a fascinating range of business and technology leaders, from Arianna Huffington to Gretchen Carlson. The topic of ‘what’s next’ for growth, innovation, customer experience, and sales is looked at from a broad range of perspectives. The perfect title for the world we live in.