Mercuri International expands and strengthens the offering and positioning by acquiring ProSales

Mercuri International has acquired ProSales. Specializing in Business to Business (B2B) Sales Excellence, ProSales is a leading Swedish Research and Management Consultancy. The acquisition of ProSales will strengthen Mercuri International’s core competence around Sales Excellence. It will also enhance Mercuri’s position as a thought leader in the market.

ProSales currently consists of two separate businesses:

  • Consulting – management consulting in the field of B2B Commercial Excellence
  • Institute – B2B sales research and tools, networking and events.

Henrik Munthe, CEO ProSales Consulting: “We are very much excited to become part of, and reinforce, the Mercuri value chain. The combination of ProSales’ insights and Mercuri’s s learning solutions will enable our customers to make more informed decisions on investments in Sales Excellence.”

Markus Ejenäs, CEO ProSales Institute: “We look forward very much to joining forces with Mercuri International. Their global footprint offers a great platform for international expansion of our offering for sales management. The combination of Mercuri’s footprint and our research implies that we can expand our community that utilizes our research-based insights on Sales Excellence.”

Frank Herbertz, President and CEO of Mercuri International

I am convinced that ProSales will strengthen Mercuri’s core competence around Sales Excellence through their proven expertise within Commercial Excellence. ProSales will support Mercuri’s global offering in the areas of consulting services, events, research & insights. For our clients it means that with Mercuri International & ProSales together, they can find a local & global partner alongside their own value chain from sales strategy design via strategy implementation to realising better sales results.”

Mercuri International – Thought leader

Both companies are highly complementary so ProSales will strengthen the offering and positioning of Mercuri International as a thought leader in the market. ProSales will support Mercuri International by extending the combined global offering into the fields of Sales Events and Sales Insights and by growing the existing Sales Consulting business.